Savannah Sanchez – TikTok Ads Course
Introduction
- What to expect in this course.
- How the iOS 14.5 change in April 2021 had an effect on paid social advertising & why advertising on TikTok is the best platform for advertisers in 2022.
- Which industries/products perform the best on TikTok ads?
Determining Budgets & Seasoning The Pixel
- The most important step to seeing great results with your TikTok ads.
- Explaining the funnel and where to start to get the best-seasoned pixel.
- Introduction to the “Rule of 50.”
- See how much budget you need to optimize lower-level funnel events.
- How much budget do you need to get out of the learning phase?
- How long it will take you to optimize for each event in the funnel?
- My proven formula to determine the best TikTok daily budget based on your metrics
- You are sharing tricks and tips to help with your ad conversion rate.
- Cost per add to cart/initiate checkout/purchase estimator
- Weekly metrics calculator.
- Take a look at the pixel events firing in some of my TikTok ad accounts.
- I show you how to get into your analytics for Ads Manager.
- Learn how to tell if your events are firing properly.
Account Structure & Building In Ads Manager
- My simple but very effective TikTok ads set-up.
- See how I use my Google Sheet calculator to structure my campaigns and how that structure evolves over time.
- Launching your campaigns, ad sets, and ads.
- Setting up the TikTok Pixel
- Tips and tricks on how to best set up your ad sets.
- How many ad sets and ads have lived at one time?
- How to utilize interest stacks + target expansion.
- Introduction to lookalike audiences.
- Learn a secret tool I use when switching from add to cart to initiate checkout.
- How long to run your ad sets?
- Should you have all of your spark ads in one place?
- Should you delete ads that have already run?
- How many ads can you have per ad set?
- Are retargeting ads on TikTok effective?
- Can you run TikTok ad campaigns for organic follower growth?
- How I would set up a brand new eCommerce account on TikTok
- Recommendations for: audiences to start with, number or creatives, conversion best practices.
- Should you do campaign budget optimization?
- How to name your ad groups.
- Should you choose TikTok, Buzzfeed, Pangle, or all three for placements?
- Is keeping user comments enabled helpful?
- Should you allow users to be able to download your ads?
- What is automated creative optimization?
- Which audiences to target?
- Should you add in recommended interests from Tik Tok?
- How often to check your ad sets?
- Should you add in behavioral targeting?
- What picture and handle to use for your custom identity?
- Single ads vs. collection ads.
- What to put as your ad captions?
- Is broad or narrow targeting the best route to go?
- Should you target users under 25?
- Male or female targeting or both?
- How to create the best lookalike audiences and what that means.
- See how simple it is to create your first lookalike and custom audiences.
- A complete walk-through to help set up your TikTok Pixel.
Optimizing & Scaling
- How to interpret the data in your TikTok ads manager.
- What metrics do I care about? Cost per click? CPA? Click-Through Rate?
- Order of importance of metrics on how to know if your ad is performing well.
- What your TikTok ROAS means.
- What metrics should I expect?
- Deep dive into metrics and which are the best to evaluate how I am reaching my target audience.
- What is a good CPM?
- What is the source of truth for TikTok ad performance?
- Should I use Google Analytics to measure TikTok ad performance?
- Which bidding strategy is the most effective?
- Learn the number one reason why TikTok stops spending your budget.
- Will limitations on the audience selection/bidding help or hinder reaching your daily ad budget?
- Should you go back to add-to-cart optimization?
- How much money does your ad need to spend before you kill it?
- Should you kill an entire ad set?
- Tips and tricks like making your existing ads perform even better
- How to use your old creatives as a basis for new winning ads.
Attribution & Reporting
- What 3rd party tools do I use to measure TikTok ad performance
- How TikTok measures attribution in their dashboard
- Changes on the horizon to TikTok’s attribution
- Post-purchase survey attribution with Enquire
- Server-side tracking attribution
- How to attribute TikTok sales in TripleWhale
- How to do TikTok reporting in TripleWhale
- How to create reports in TikTok Ads Manager
TikTok Ad Creatives
- All of my tips and tricks for shooting great TikTok ads
- Ad creative do’s and don’ts
- High-performing TikTok ad formulas
- Hooks you can test for your TikTok ads
- What tools and software do I use to edit
- How to film TikTok ad UGC
- Launching new creatives in your ad account
- How to do creative testing in TikTok ads manager
- How to select music for your ads and libraries I rely on
- How to get inspired for your TikTok ad creative
- What to put as your ad caption
- Should your film be on your iPhone or in a studio?
- Should you use your Instagram ads for Tik Tok?
- Should your film be in 4k or 1080?
- How to get great lighting for your TikTok ads
- How to align your environment per product and make it distraction-free.
- What should your frame be? Do you need a tripod?
- How to use your best emotion/voice to convey the product without sounding like an ad.
- Best ways to use fun, eye-catching transitions to keep them engaged.
- Ad intros that work for virtually ANY product.
- Ad lengths & sizes.
- Best practices for voiceover.
- Recommended filming tools.
- Apps I love for editing TikTok ads
- How to do transitions in CapCut.
- Is sound design and captions important for ads?
- Top 3 fonts to use.
- 3 things your TikToks should always have
- How to use the most popular ad creatives on TikTok for organic TikTok growth
- A fun and creative solution to tell your storyline if you are tired of using TikTok text.
- Find out if you should put new creatives into your new or existing ad set.
- When and how often to do creative ad testing.
- How to select the best music for TikTok ads and my favorite commercial-free music libraries
- Learn how to become a student of TikTok to stay inspired by top brand ads.
- Why the first 3 seconds are so important in your ad creatives
- How best to use effects like greenscreen to make your videos not look like ads?
- How you can be the best model in your ads.
- Should you be looking at a creator marketplace or should you find creators on your own?
- Similarities between allow listing and spark ads.
Ad Creative Tutorials
- How I edit TikTok ad creatives using the CapCut app
- How I edit TikTok ad creatives using Instagram Reels
- Tips for the models that are staring in the ads
- How to shoot and frame TikTok ads
- Selecting the right environment for filming TikTok ads
Working With TikTok Creators
- My process for selecting TikTok ad creators
- Ranges for what TikTok ad creators charge
- How I search for new creators and what I look for
- 3rd party platforms I use to source creators
- Introduction to #paid and the TikTok Creator Marketplace
- Guide & Brief for working with TikTok creators
Spark Ads
- Introduction to TikTok Spark Ads
- How I use Spark Ads in my ad accounts
- What the benefits are of spark ads
- Running spark ads from the creator account vs the brand account
- Instructions for generating the authorization for spark ads
- How to launch spark ads in your ad account
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